conference presentation | conveyUX | 2016.



In 2016 I was asked to present advice to design managers and others leading large-scale eCommerce redesigns. This presentation was held at ConveyUX in Seattle. This presentation was developed from lessons-learned leading Alaska Airlines' eCommerce redesigns. Here' the presentation.

my role

Presenter. :)


  1. Help design leaders know what to avoid in large-scale redesigns.

  2. Clarify the kinds of methodological tradeoffs design and research leads should think about when designing and deploying redesigns.


my talk

Here's a video of my talk.


As an added benefit, talented illustrator Len Peralta was at the conference and he created an illustration of my presentation. Check it out:


Cool drawing of me Len Peralta sketches as I spoke!