about me.


Hi, I’m Jerrod.

For more than 15 years I have led corporate design and research teams and projects. 

I presently lead a UX design and research team at Google focused on platform onboarding and growth for Google Cloud Platform.

In a prior role I headed UX at Alaska Airlines, leading the company through a major ecommerce redesign and an omnichannel rebranding serving 10s of millions of customers. Before that I led UX for Amazon.com features such as order history, order emails, online help, 'Contact Us,' chat, across mobile, desktop, Kindle, & TV; features used by 100s of millions of customers worldwide. And I cut my UX teeth as a designer and design leader at Boeing, creating its software, web application and mobile design standards guiding designers designing for airlines, governments, and employees alike.

I thrive on solving complex business problems through great design and research and growing teams to the same. My specialty is UX team leadership in an enterprise context. I pride myself on building and leading highly effective, empowered UX teams and setting product vision to achieve business goals.  I love business strategy, vision, and planning as much as I like discussing interaction design and user research.

Lastly, I have an academic background in UX, with a Ph.D. and Master's from the Department of Human-Centered Design & Engineering from the University of Washington, where I serve on the department's advisory board. (I also gave its 2017 graduation address.) I write and present on UX matters because, well, I love the discipline and I want to give back.

Thanks for stopping by! Want to chat? Feel free to drop me a line!

Jerrod Larson
Bellevue, Washington, USA  

Photo:  Maxine Toh